Unit 4 Discussion
For two decades-plus, the Big East Conference was exclusively a basketball conference enjoying great notoriety and unparalleled financial
success. It reached a pinnacle of achievement in collegiate sports which its member institutions had not realized or enjoyed until Dave Gavitt
became its Commissioner.
During the past 6-8 years the Big East has undergone dramatic and organization altering changes.
Examine the significant culture change which took place in the Big East as a result of Dave Gavitt leaving to become part of the Boston Celtics
management, the demands of some member institutions to include football, defections by some member institutions to other conferences, and a host
of other influencing factors, all related to change, which forever altered the composition and the culture of the Big East.
Analyze how their strategic plans were changed as a function of the essential change in their “culture.”
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