the canadian pacific railway important to Canada and Canadian economics

How was the canadian pacific railway important to Canada and Canadian economics

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FORMAT OF THE REPORT:

1. Title Page: Include- Herbalife, Student Name:, Student Number:

2. Table of Contents and Page Number next to it. (Include: 1. Introduction, 2. Brand Elements, 3. Brand Promise, 4. Target Market, 5. Positioning, 6. Marketing Mix, 7. Licensing/ Co-Branding/ Brand Extensions, 8. Recommendations, 9. Reference)

3. Introduction (What the report will include/ be about)

4. Company’s Background

5. Brand Elements (Answer these questions: 1. Name and Logo- How effective is the name, logo, word mark, font, colours, etc. 2. Tagline- Does the brand have a tagline. If so, what is it, what part of the business does it promote, and how effective is it? 3. Does the brand use a famous person/ fictional character etc to promote itself? How effective is that person/ character? 4. Does the brand use a particular song or jingle to promote itself? How effective is it? 5. Does the brand have any special tie-ins, example packaging? services?)

6. Brand Promise (Answer these Questions: 1. What is the brands promise? Association? Persona?)

7. Target Market – Customer Profile (Answer these questions: Who is the brand’s target market? Refer to Segments from lecture notes)

8. SWOT Analysis (Answer these questions: What are the brand’s Strengths, Weaknesses, Opportunities and Threats? Back up with lecture notes)

9. Marketing Mix (7 P’s) (Answer these questions: 1. What is the brand’s positioning? 3. What is the brand’s price point? Is this consistent with the brand? 4. Selling Strategies- What promotional method does the brand utilise? What is the message? How affective is it? 5. Which ‘tool’ does the brand use to get its message across?)