Describe the competitive environment in which the Sosh brand was launched by Orange. What are you implying?
• Can we say that Sosh is only a low-cost brand? Argue
• What are the key resources and key activities of the company in its business model? How these resources are managed? Using what means, what process? Specify in analyzing the different channels used by Sosh to manage customer relationships. Comment.
• How do you analyze the place and role of the client in Sosh? Analyze this issue from both a business model point of view of the value chain.
• How do you analyze the digital transformation in the mobile phone industry? The Sosh example you seem an example to follow? Argue.
• What are the limitations of such a model?
Useful links
http://www.sosh.fr
http://www.orange.com/fr/content/download/13190/266034/version/2/file/r oadshow + London + Pierre Louette + + VDEF .pdf
http://www.orange.com/fr/content/download/2696/25610/version/2/file/ID_ France_Vdef.pdf
http://www.orange.com/fr/content/download/2705/25628/version/2/file/IDa y_Customerrelations_LONG_vdef.pdf
http://fr.wikipedia.org/wiki/Sosh https://www.youtube.com/user/sosh https: // twitter .com / Sosh_fr
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