The Effectiveness of Marketing through Social Media on Small to Medium Size Enterprises in Saudi Arabia

Case study of one or two beauty centers in Saudi Arabia may be two different sizes/target markets/locations? This would involve: researching history of the businesses and all of the information about them; recording interviews with owners, managers, workers, customers; visit and observations (photos); Plus study of their social media marketing using virtual ethnography/netnography plus computer-mediated-discourse-analysis to study their online community and its success. here)This as a plan / what I will do / what my method / methodology definition and how to use it / I will go to collect the data after a month and I want a preliminary plan to explain what my methodology is