The rise and fall of Fannie Mae; How are they still standing?
Submit your final STRATEGIC PLAN (FOCUS on INNOVATION) APA FORMAT IS A MUST!!!
1. Cover Page
2. ( no abstract is necessary ) Current status of the company – organization, products, finances 4 pages
3. Internal Analysis and External Environment Assessment 4 pages
Answer the following questions:
What are the industry’s dominant economic features?
What kinds of competitive forces are industry members facing, and how strong is each force?
What forces are driving changes in the industry, and what impact will these changes have on competitive intensity and industry profitability?
What market positions do industry rivals occupy – who is strongly positioned and who is not?
What are the key factors for future competitive success?
4. Innovation Assessment 3 – 5 pages
What are the organization’s resource strengths and weaknesses, and its external opportunities and threats? SWOT
Where is the company innovating and why. How is the innovation working? Tie to the literature on innovation.
6. References (minimum of 5 academic references – no wikipedia!)
7. Appendices(if any)