The Study of Marketing Aims at

Developing an intelligent appreciation of modern marketing practices and the influences in marketing situations.
Developing a broader framework for thinking about marketing.
Providing guiding policies regarding marketing procedures and their implementations.
Intensifying one’s feeling of participation in marketing
Creating an open-minded, hopeful attitude towards the efforts of those scholars in marketing who are trying to develop it into a service.
Indicating the sources from which further information can be obtained concerning marketing problems or situations.
Supplying the factual background and analytical judgement necessary for dealing with marketing problems.
Helping one to decide whether his career shall be marketing.