The Universalisation of L’Oreal case study

The Universalisation of L’Oreal case study

Here the questions for The Universalisation of L’Oreal case study:
1.    “It is clear that people on different continents have their own specific needs, habits, dreams and desires – so one product, or even one formula, does not fit all”. How does L’Oreal develop their brands for key markets? The discussion should be around standardisation and localisation
2.       For any emerging market of your choice, do some research on customer needs for L’Oreal. Select a gender, demographic and product of your choice from the L’Oreal range.
3.       L’Oreal often move staff across categories, brands and countries. What are the advantages and disadvantages of this movement of staff?
4.       Why was Total Repair 5 so successful in emerging markets such as Brazil and India?

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