To Explore the New Medium Sina Weibo’s Marketing Model

To Explore the New Medium Sina Weibo’s Marketing Model
Broad Aim:
1.Explain the development prospect of Sina weibo and what is the value of Sina weibo for marketing.
2.Compare with other media, find the superiority and opportunity of Sina weibo marketing. Who are the Sina weibo’s orientation of the audiences.
3.How to use Sina weibo to make more benefit. The strategy of Sina weibo marketing.