Order type: Essay
Subject: Healthcare
Academic level: Master
Style: APA
**For this assignment I have chosen the Mississippi State Department of Health. Their facebook page is on this link: https://www.facebook.com/HealthyMS**
Social media channels are designed to be engaging; however, these media are often used by public health organizations and practitioners as a means to disseminate mass information, rather than to engage audiences in meaningful interaction. Harnessing social media to best achieve public health outcomes is a topic of much discussion and study in the public health community.
For this assignment, you will analyze public health communication via social media in your community. Follow a public health organization, local or national, on a social media channel (e.g., Twitter, Facebook, LinkedIn) for at least 3 weeks. In a paper of 1,000-1,250 words, address the following:
1. Describe the benefits/advantages and challenges/risks of using social media for public health communication.
2. Describe the organization you followed and the social media channel you selected. What kind of information is shared on social media by the organization?
3. To what degree does the organization engage with users/followers (e.g., responding to questions, engaging in conversation, hosting “chats” with experts, soliciting information)?
4. What improvements or suggestions would you make to this organization regarding its social media engagement? Why?
Use at least three scholarly sources to support your paper.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.
Rubric
Overview of Using Social Media for Public Health Communication-20% Overview is clear and comprehensive. An expert analysis of the benefits/advantages and challenges/risks of using social media for public health communication is provided.
Information Shared by Organization on Social Media-15% Excellent description of the organization followed and type of information shared on social media. Clear examples are included. It is evident the student followed the organization for several weeks.
Organizational Engagement Using Social Media-15% Conclusion is comprehensive and clearly articulated. A strong description and justification for the decision makers who would need the information from the HIA are incorporated.
Suggested Improvements for Using Social Media for Public Health Communication-20% Recommendations to improve the use of social media for public health communication are well-described and include justification and purpose. Student addresses all of the issues stated in the assignment criteria.
Thesis Development and Purpose-7% Thesis and/or main claim are comprehensive. The essence of the paper is contained within the thesis. Thesis statement makes the purpose of the paper clear.
Argument Logic and Construction-8% Clear and convincing argument presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative.
Mechanics of Writing (includes spelling, punctuation, grammar, language use)-5% Writer is clearly in command of standard, written, academic English.
Paper Format (Use of appropriate style for the major and assignment)-5% All format elements are correct.
Research Citations (In-text citations for paraphrasing and direct quotes, and reference page listing and formatting, as appropriate to assignment and style)-5% In-text citations and a reference page are complete and correct. The documentation of cited sources is free of error. Three or more sources are used.
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