Topic: strategic engagement memo
Order Description
This is a strategic engagement memo assignment
*Describe your preparations to meet with an individual you consider important to your campaign. The personpicked is ‘Bill Clinton”. So please do it
on Bill Clinton.
Groups A and B should pretend that the meeting would have taken place in October. My group is “A” which means that you need to mention that the
meeting was in october
*Identify the individual as either an ally you want to do something for the campaign OR a third-party influencer with the potential to go public with
a statement about your campaign that will be taken seriously by a constituency crucial to your campaign.
Regarding the individual in consideration for engagement, describe and explain:
● what personal connections and/or shared memberships or experiences you (or your designated surrogate) plan to break the ice with
● 3-5 talking points culled from your research and messaging to date that you plan to emphasize.
● 2 questions you expect the person to ask you, and how you plan to answer them.
● the closing ask or appeal, along with the shared values and beliefs underlying it.
The Vance book and the Conger reading “The Art of Persuasion,” will help you complete this assignment. You may need to conduct some spot research on
the biographical details of your proposed ally or influential.
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