Total quality management (TQM)

Total quality management (TQM)
Total quality management (TQM) is a management approach to long-term success through customer satisfaction. The approach is dependent on all members of the organisation participating in improving processes, products, services, and the culture in which they work.

Select a business enterprise within the Events industry. You are required to research and critique how a system of TQM has been introduced, developed and evaluate its success.
Areas of research to consider within your chosen business enterprise:
• The strategies used to manage quality within an event
• The TQM approach to the management of human resources
• The interpretation of quantitative and qualitative data to manage events

Support your evaluation with reference to a broad range of theoretical models that have been introduced and discussed in the lectures and tutorials. Cases studies can be drawn from a range of businesses to enhance your findings.
Present your findings in a briefing paper.