Toyota Company.

Provide a comprehensive discussion of the pricing strategies of Toyota Company.
Pricing
This section will provide a comprehensive look at the pricing strategies of Toyota Company. Begin with a look at the overall pricing objectives used by Toyota Company. This might include profit orientation, sales orientation, or status quo orientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, and discounts or allowances and a complete understanding of how companies utilize pricing strategies.
Competitive Advantage
Does Toyota Company have a competitive advantage WITH RESPECT TO PRICING? The idea is to discuss whether Toyota Companyhas a competitive advantage with respect to how they price their products. Again, this section should only discuss whether Toyota Companyhas a competitive advantage with respect to price (product, promotion and place are discussed in other sections). Once you have stated your position, remember to include your rationale.
Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page.
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