Twitter in business

So, this paper is going to go to my English portfolio. I had written about Twitter before but not in an Econ/business perspective. If you would talk as an Econ/business major about Twitter how would that be?. The paper does not have to be so perfect, but it can be just good to pass the portfolio for an international student. Can you make it sound like above high school levle paper and moderate college student?
Thank you