The companies that will need to be focused on in the UK gambling industry are William hill, Ladbrokes and Betfair
Detailed ratio (financial and non-financial) analysis:
To determine the financial strength of the company in areas such as profitability, liquidity, investor ratios, gearing, and share price performance-other financial information of use. Use tables and charts to summarise data and show trends. Rank best and worst for each ratio analysed. Justify the chosen ranking method.
Use 10 financial ratios that are the best to analyse the gambling industry and three non-financial ratios for William hill, Ladbrokes and Betfair. Ratio analysis have to include ratios over a period of five years 2009-2013
SWOT Analysis:
With reference to the PEST, ratios, and additional analysis carry out a detailed SWOT analysis for each of the companies. Rank best and worst for the SWOT analysis. Justify the ranking method.
Overall Ranking
Develop an overall ranking template /model for the ratios and the SWOT. Justify the overall ranking method. Explain the results and why the overall best and worst performing companies are in the current position. Reference to journals and other published works is expected.
Recommendations
Based on the PEST, ration analysis, SWOT and overall ranking, come up with recommendations to improve the overall performance of the companies. Link bank to the PEST (identified critical success factors). Reference to journals and other published works is expected.