1) Generation-Y’s Preferences & trends
where they live, where they grew up, parents mainly Baby Boomers, convenience, spoiled, moving out later from family home, grew up with technology, more informed, tech savvy, more socially connected, smaller world, trends catch on quicker, impatient, want things now,
try to tie in with property> do they enter the property market later? more dependent on parents? more renters than home buyers? marry later? smaller household? more functional living, harder to please, less social creatures could mean moving out later too? or not interested in larger community living? used to be supply drive> products made and pushed out whereas now demand driven> made to suit demand?