US Airway Group

Given a company, the student will be able to identify the studied environments (domestic, global, technological, political-legal, sociocultural, and economic) of that company, combine these environments, and develop a final analysis that synthesizes government regulations for the domestic and global environments, hard and soft technology for the company, the political-legal barriers for the company in the domestic and global environments, the sociocultural factors of the domestic and global environments of the company, and two economic theories for the domestic and global environments.

Assignment Instructions:

Using the company your Instructor approved from week 1 assignment, complete the following:
Identify the company’s domestic environment and discuss how the government regulations affect its domestic environment it must operate in.
Identify a global environment for the company and discuss how the government regulations affect its global environment it must operate in.
Identify the hard and soft technology and interpret the characteristics the company should have/use to be successful in its domestic and global environment.
Identify the political-legal barriers for the company in both the domestic and global environments. Use business theory/theorists to illustrate how the company can operate successfully in its domestic and global environment.
Identify, compare, and contrast sociocultural factors of the domestic and global environments of the company.
Compare and contrast two economic theories for both the domestic and global environments of the company.
Deliverables:

Develop a PowerPoint presentation of your strategy of success based on your evaluation of steps 1-6 by assessing what you’ve learned through your research and readings. Compare what the company has been doing to what you recommend they should be doing. You cannot state that you would not change anything.
You must incorporate critical thinking (see resources).
Research requirement: minimum 5 scholarly sources PLUS the text/readings and Geert Hofstede.
Slide requirement: 12-15 slides minimum

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Resources

Domestic Environment

Warren, R. C. (2003). The evolution of business legitimacy. European Business Review, 15(3), 153-153.
Handlin, Amy H. Government grief: How to help your small business survive mindless regulation, political corruption and red tape. Santa Barbara: Praeger, 2011. Chapters 1-4.

Davidson, W. H. (1979, December). Factor endowment, innovation and international trade theory. Kyklos, 32(4), 764.

Global Environment

Platzek, B. P., Winzker, D., & Pretorius, L. (2011, January). Global business environment: Holistic intrapreneurship. SCMS Journal of Indian Management, 8(1), 96-114

Elekdağ, S. (2008). How does the global economic environment influence the demand for IMF resources? IMF Staff Papers, 55(4), 624-653. doi:10.1057/imfsp.2008.4

Technological Environment

Goedhuys, M., Janz, N., & Mohnen, P. (2008, June). What drives productivity in Tanzanian manufacturing firms: technology or business environment? European Journal o

Johnson, R. L. (2006, Summer). Strategy, success, a dynamic economy and the 21st century manager. The Business Review, 5(2), 23-29f Development Research, 20(2), 199-218.

Challenges of information technology management in the 21st century: 2000 Information Resources Management Association International Conference: Anchorage, Alaska, USA May 21-24, 2000 / [edited by] Mehdi Khosrowpour. Chapters 7, 13, 25, 56

Political-Legal Environment

Global Agricultural Marketing Management: The Legal, Political/Trade Environment Chapter 4
Wu, Q. (2007, November). The making of a market economy in China: Transformation of government regulation of market development. European Law Journal, 13(6), 750-771. doi:10.1111/j.1468-0386.2007.00394.x

Frynas, J. G. (2002). The limits of globalization–legal and political issues in e-commerce. Management Decision, 40(9), 871-880

Keping, Yu; Thornton, John L.; Li, Cheng. Democracy is a good thing: Essays on politics, society, and culture in contemporary china. Washington, DC: Brookings Institution Press, 2009. Chapters 2, 3, 5, 8, 9, 11

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Sociocultural Environment

Global Agricultural Marketing Management: Cultural environment Chapter 3 http://www.fao.org/docrep/W5973E/w5973e00.htm#Contents

Export Help: Socio-cultural environment http://www.exporthelp.co.za/modules/1_considering_exporting/env_sociocultural.html

Geert Hofstede: http://geert-hofstede.com/
Fish, A. (2005).

Assisting cross-border manager adjustment: Psycho-cultural and socio-cultural interventions. Personnel Review, 34(2), 225-245,

Mariana, C. L., Raluca, G. I., & Gratiela, G. (2009). Culture – major determinant of the European consumer behavior. Annales Universitatis Apulensis: Series Oeconomica, 11(2), 1019-1024

Livermore, David. Leading with cultural intelligence: the new secret to success. New York: American Management Association, 2010. Chapters 1, 2, 4,

Thomas, David C., and Inkson, Kerr. Cultural intelligence: Living and working globally. Williston, Vermont: Berrett-Koehler Publishers, 2009. Chapters 1, 4, 5

Keping, Yu; Thornton, John L.; Li, Cheng. Democracy is a good thing: Essays on politics, society, and culture in contemporary china. Washington, DC: Brookings Institution Press, 2009. Chapters 2, 3, 5, 8, 9, 11

Economic Environment

Global Agricultural Marketing Management: The Economic Environment Chapter 2 http://www.fao.org/docrep/W5973E/w5973e00.htm#Contents

Elekdağ, S. (2008). How does the global economic environment influence the demand for IMF resources? IMF Staff Papers, 55(4), 624-653.

Batra, R. N., & Beladi, H. (1990, November). Pattern of trade between underemployed economies. Economica, 57(228), 485-493

Heravi, I. (1986, October). The Leontief Paradox, reconsidered: Correction. Journal of Political Economy, 94(5), 1120

Ishizawa, S. (1988, September). Increasing returns, public inputs, and international trade. American Economic Review, 78(4), 794

Rostow’s Economic Development: http://www.nvcc.edu/home/nvfordc/econdev/introduction/stages.html

Galbraith and Economics: http://economistsview.typepad.com/economistsview/2006/04/john_kenneth_ga.html
Michael Porter’s Five Forces Model: http://www.businessballs.com/portersfiveforcesofcompetition.htm

The Leontief Paradox: http://www2.econ.iastate.edu/classes/econ355/choi/leo.htm