Order Description
– Please use “STP” “Branding” theory to analysis ASOS company.
– you should examine the organisations success and the key Critical Success Factors. SO why is the organisation successful? You should ask key questions such as:
Who is their target market? What customer need are they addressing? What value is given to customers?
What is their key differentiation/positioning?
Why is this differentiation/positioning successful?
What marketing theory/models could you apply to the discussion?
– The work demonstrates a clear understanding of critical success factors (CSFs) and employs a variety of sources beyond the main textbook to demonstrate what is meant by CSF and their practical implications. There is in-depth analysis and evidence of knowledge and understanding.