Viral Marketing
For this assignment, you will focus on viral marketing. See this link for a good explanation of what viral marketing is: https://sethgodin.typepad.com/seths_blog/2008/12/what-is-viral-m.html
Choose a companies or organizations (not KSFSmedia.net) that is known for using viral marketing to deliver content and promote itself. Discuss a viral marketing campaign executed by this company.
In your report, include: website name, url, and type of website, as well as info about the campaign. If possible, discover the impact of the campaign ? either increase in FB likes or Twitter folos, sales, or some other metric.
Answer the following questions:
1) Why did you choose this organization/company and campaign?
2) What is the reputations of the company or organization? Why?
3) What type of content does this website deliver?
4) How did this viral marketing campaign raise awareness about their product, service, or website?
5) Was it accidental and capitalized on? Or, was it planned?
6) Where did the campaign succeed?
7) Where did it fail?
10) What would be the goal of viral marketing for KSFS Media?
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