Virtual Public Relations

Paper instructions:
The final paper will be about virtual PR.

1- Select two countries that have famous tourist destinations. They should be comparable (or competitors e.g. United Kingdom/France; Thailand/Malaysia).
2- Examine each company’s website and content analyze them; highlight their strength and weakness,
3- Focus on:
A- Media relations, particularly their presence and some of their activities on social media;
B- Consumer relations, namely logical (safety; indulgence; and cost-effectiveness) as well as emotional appeals (enlightenment; allurement; sensuality) .
4- Compare and contrast the two companies’ online PR presence and activities.
5- Do a critical appraisal of the two companies’ online activities. Which one in your opinion is more effective? And why?
6- Your paper should not be less than 8 pages long (including a printout of the homepages of the two companies); and should be well-thought and well-written.

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