Project description
You now have 15 designs from one genre. Draw upon the rhetorical terminology we’ve been using in this section (look back at our readings and your notes) and write a paper that not only explains the design similarities and differences, but more importantly explains WHY you believe these strategies are at play within your category. YOU DO NOT NEED TO CITE ALL DESIGNS. Look at your list of strategies and consider how each of these strategies function rhetorically. Do the design strategies work to create an ethical appeal (ethos)? a pathetic appeal (pathos)? or a logical appeal (logos)? (or a little of each?) HOW do they work to create this appeal? Who is the audience for these designs, what ideologies are at play for this audience, and why might these types of appeals work? Is there a particular kairotic (kairos) moment that brings forth these particular visual appeals?
It is key that you do the following:
1.Include a clear thesis statement
2.Explain the genre of texts you chose (consider what makes them a genre)
3.Describe the purpose of your texts
4.Describe the audience of your texts, thinking about what commonplaces and ideologies circulate for this group
5.Describe what type of appeals are at play within your category. Do all the texts within your category use the same appeal? Why might this be? Are there outliers? Why might this be?
6.Have a clear point and argument throughout the piece. (eg: While the McDonalds brand seemingly has little in common with natural foods, their print advertisements frequently include images of natural settings. By examining the design strategies found in four different print advertisements, this paper argues that McDonalds subtly incorporates pastoral images into their ads so as to create a pathetic appeal, thus softening their image as a purveyor of unnatural, unhealthy living.)
Requirements:
3-5 pages double spaced
must reference at least 5 of your visual texts BUT you do not have to engage will all of these sources in-depth, you just have to illustrate that you looked at the genre and have a good sense of how it functions. Focusing your paper on 2-3 texts while merely referring to another 2-3 texts is completely fine.
page numbers
clear argument
use of terminology from course
use of cited examples (either from your texts or from the readings)in order to illustrate your claims
works cited page
the designs ATTACHED to the paper
NOTE: you cannot assume your reader is as familiar with your texts as you are, so you must be sure to explain to the reader what these designs are/look like/etc. (you might consider scanning them in and using them as images within the piece, but if you do this please note that images don’t count as space within the 3-5 pages)
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