Visual Rhetorical Analysis

Visual Rhetorical Analysis
Assignment:
Write a rhetorical analysis of 900-1,200 words. The following features of Analysis will help you in writing this paper. 1 Question that prompts you to take a closer look 2 some description of the subject you are analyzing. 3 evidence drawn from close examination of the subject. 4 Insight gained from your analysis. 5 clear and precise language. Use this features to write an effective rhetorical analysis. This is important because you will be analyzing a message or argument from another communicator. In this course, we will be analyzing texts that have words as well as images. Both elements should be discussed in your essay.
Purpose:
Your finished essay should communicate to your readers the most outstanding and powerful approaches used to target an audience and “sell” the product, whatever it may be. Begin by doing an audience analysis of your particular visual. You should analyze the strategies used in the ad, video or picture and explain their effects in detail. After reading your essay, your audience should know the strategies used, along with what message is sent, and what impact this has on their specific audience.
The goal of this assignment is to think critically and carefully about the presentation of arguments in samples of visual rhetoric. When performing a visual rhetorical analysis, it is important not only to focus on the main message of a visual text and the context in which it was produced and received but also how the designer creates the intended message through the use of various rhetorical strategies and appeals.
Be sure that you move your paper beyond being a mechanical exercise that simply points out pathos, logos, and ethos in your text – these concepts should inform your analysis, but you should produce a paper that is a sophisticated discussion of how rhetorical appeals function in the visual text. Focus on how the text works not simply what it conveys; discuss how the use of rhetorical appeals determines the effectiveness of the visual argument, and don’t get distracted into arguing passionately a particular position or extolling the beauty/creativity of the text.
Audience:
For this assignment, you will write for a professional and scholarly audience including other researchers of your topic. Consider that you may be writing for an advertising or publishing firm, explaining the strategies used in the video, or photograph. Your audience is intensely interested in the most effective product possible, and you have been asked to analyze this particular image and text.
Sources:
In addition to the text you analyze, you must use at least three more sources, and you must accurately give credit for the information you use from those sources. Use only scholarly, potential research sources include the following: Information concerning TED conferences or other talks; TED website• News and scholarly articles about strategies for success•
Topic: https://youtu.be/Y6bbMQXQ180. Richard .St. John Secrets Of Success TED Talk