Website Evaluation

Required Reading:
1.   “Dr. Pete’s Blog. “25 PointWebsite Usability Checklist: http://drpete.co/blog/25-point-website-usability-checklist
2.   Webmonkey: Information Architecture Tutorial. http://www.webmonkey.com/2010/02/Information_Architecture_Tutorial
3.   Biko (Jewelry): http://www.ilovebiko.com/
4.   Nordstrom: http://shop.nordstrom.com/

Optional Reading:
1. Bellew, Shannon &Elad, Joel (2009). Starting an Online Business All-in-One for Dummies (Second Edition). John Wiley & Sons. Book III (Website Design)
2. Usability.gov: http://www.usability.gov/

Optional Viewing:
1. What is HCI? (Youtube video): https://www.youtube.com/watch?v=KtvwustmEDI
2. Basic Website Usability Tips (Youtube video): https://www.youtube.com/watch?v=0SyRjjAGpvg

1.   Do customers buy products/services through the company website, in a store, or both? (Provide evidence.)
2.   What customer segments do you think that each company is trying to appeal to? (Provide evidence.)
3.   What is the value proposition (one of the 9 building blocks of the Business Model Canvas) that each company offers to the customer segments that the company serves? (Provide evidence.)
4.   Does the website have basic usability (as discussed in the user design checklist)? Describe the basic elements of information architecture (as discussed on the Webmonkey website) for each website.

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