What are some other examples of slogans not listed in the chapter that make strong contributions to brand equity?

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What are some other examples of slogans not listed in the chapter that make strong contributions to brand equity?

1. What are some other examples of slogans not listed in the chapter that make strong contributions to brand equity? Why? Can you think of any “bad” slogans? Why do you consider them to be so?
2. Choose a package of any supermarket product. Assess its contribution to brand equity. Justify your decisions.

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