Assignment
For grading purposes, and since this is the first assignment each questions is worth 5 points each, and each of the 3 exercises at the end of the assignment are also
worth 5 points each. As you begin to write more and more each week, you will see the exercises have bigger point values than the short-answer type questions.
1. What are the three basic purposes of business messages?
2. What are the five basic criteria for effective messages?
3. What does PAIBOC stand for?
4. Why do writing and speaking become even more important as people rise in the organization?
5. If you’re just looking for a low-level job, why is it still useful to be able to write and speak well?
6. Why do you need to understand the purposes, audience, and context for a message to know whether a specific set of words will work?
7. What are the five kinds of audiences?
8. What are ways to analyze your audience?
9. What are three ways to adapt your message to your audience?
10. Why do internal audiences, especially your boss, sometimes feel more important than primary audiences outside your organization?
11. What processes do writers use?
12. How is revision different from editing? From proofreading?
13. What are good strategies for overcoming writer’s block? Procrastination?
14. How can you create white space?
15. How do you decide whether to use bullets or numbers in a list?
16. What are three criteria for good web pages?
17. “Closed captions” for people with hearing impairments are almost always typed in full capital letters. Why is that a bad idea? Are there any advantages to using
full capitals? What arguments could you use for changing the practice?
Exercises 1: Polishing Your Prose page 18.
Please read this section in reference to sentence fragments. Then complete the following:
Make the following sentence fragments into complete sentences. (Please be sure to leave the original sentence as is. You will re-write the sentences correctly under
each sentence already listed) You can practice on the odd numbers listed in your book, on this same page and check your answers found in the back of the book prior to
completing this part and turning in for a grade)
2. The latest word processing app.
4. Because Terrence will be in Portland for the day.
6. Whenever Joyce gets a chance to review the file.
8. More than 20 years of IT experience, including consulting overseas.
10. Chloe, certain the manufacturing license will be granted by July 2.
Exercise 2.8 Page 33 ( Please be sure to list your answers under the questions. Do not change the questions but simply answer below each number. Please refer to Pages
20-28 in your textbook for assistance in helping you complete Exercise 2.8.
Identifying Audiences
In each of the following situations, label the audiences as initial, gatekeeper, primary, secondary, or watchdog:
1. Andrea, a financial planner, wants to hold a dinner seminar for married couples to help them with their financial planning. Her specialty is setting up retirement
accounts, but she also wants to help parents save money for their child’s college expenses. Before she can hold her seminar, she has to make sure she has the proper
licensing and permits in her community as well as schedule catering and meeting space at a local hotel or business center. She has paid for a mailing list of 200
people and their spouses, with hopes that at least 30 couples will attend. As an enticement, she will award several prizes, including theater tickets, a bicycle, and a
weekend vacation at a bed and breakfast, all donated from local vendors who would like their businesses recognized at the seminar.
2. Carmale hopes to get a franchise for a casual dining restaurant. She will need to fill out an application with the corporation and also show that she has secured a
loan for the balance of costs to build the restaurant.
3. Paul works for the mayor’s office in a big city. As part of a citywide cost-cutting measure, a blue-ribbon panel has recommended requiring employees who work more
than 40 hours in a week to take compensatory time off rather than being paid overtime. The only exceptions will be the police and fire departments. The mayor asks Paul
to prepare a proposal for the city council, which will vote on whether to implement the change. Before they vote, council members will hear from (1) citizens, who will
have an opportunity to read the proposal and communicate their opinions to the city council; (2) mayors’ offices in other cities that may be asked about their
experiences; (3) union representatives, who may be concerned about the reduction in income that will occur if the proposal is implemented; (4) department heads, whose
ability to schedule work might be limited if the proposal passes; and (5) the blue-ribbon panel and good-government lobbying groups. Council members come up for
reelection in six months.
Exercise 4.10 Checking Spell and Grammar Checkers pg. 71 ( please re-write each of these in the correct format below each incorrect format.) You are looking for what
spell checkers or grammar checkers catch or do not catch. Sometimes an item is correct even though it is flagged as incorrect. See what yours catches and make the
necessary changes by re-writing each section correctly, below the incorrect section. Please refer to page numbers 65-66 for help on exercise 4.10
Each of the following paragraphs contains errors in grammar, spelling, and punctuation. Which errors does your spelling or grammar checker catch? Which errors does it
miss? Does it flag as errors any words that are correct?
1. Answer to an Inquiry
Think yoo fur your rescind request about are “Bitter Burger” campaign. We initiated thee champagne after hiring from customers who said they wonted a moor nutritious
berger from our companion. Sew, we towed hour chiefs to devise something. And they. Did. To kelp you enjoin your “Better Booger” even mare, here hour to coupons for a
free drank wit any purchase off a sand-witch and frie.
2. Performance Appraisal
This quarterly perform appraise is. Four lisa. She have a good quart, witch ending with a 22 percent in crease in here sales for the three month. In fax Lissa
outperform aviary one in her compartment. Lisa is a good employment, often straying late or working threw the weekends. Her dedication is great? Won of her peers, said
“She is a la mode salesperson and a goon coat working.”
3. Brochure
Thin Lost Vegans is lonely a place to gambling! Thank again? There is mooch to do do in Las Vega for families to, such as them parks, magic shoes, and sporting.
Events. Ewe cane also experience fin dining and tours of the surrendering desert with it’s bootyful florid and fawna. The warm colors of the dessert well stay with
your four many years two come. Visited Las Vegetables for a vacate of a. Lifeboat. Time.
4. Presentation Slides
How to Crate a Web résumé
• Omit home addressee and phone numb
• Use other links only if the help a employer evaluate ewe.
A. be Professionally!
B. Carelessly craft and proof read the phrase on the index pager.
Cow to Create a Scanable Resume
• Crate a “plane vanilla’ document.
• Use include a Keywords” section. Include personality trades as will as accomplishments.
• Be specific aunt Quantifiable.
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