19. What is strategic management and how does it affect the performance of a business in 2013?
Write an essay of 2000 words on the following topic:
What is strategic management and how does it affect the performance of a business in 2013?
Please note the following general points to essay writing:
O Quality and depth of background research (i.e. range of sources used including books and journal articles and other sources, such as the internet, where appropriate).
O Demonstrated understanding of conceptual / theoretical issues.
O Clear structure, style and argumentation.
O Adequate documentation of sources, this includes referencing using a consistent, recognised method.
O Presentation, essays must be typed, using line spacing of at least one and a half with adequate margins.
O Ability to meet the word limit, essays that are too long or too short may be penalised (plus / minus 200 words either way is acceptable).