Start by reading the above article for inspiration. THE ASSIGNMENT: What do you feel attributes to the making of a great sales person? Are these innate characteristics of the person, or are these skills that can be developed? Based upon what we have learned so far, and by doing some external research, please prepare a 5 page, double- spaced, 12pt font paper explaining what it takes to be a great sales person. For further inspiration ?take to the internet- do some research on experts considered to be some of the greatest sales people of all time. (A few to get you started?) o John H Patterson ? father of modern sales training o David Ogilvy ? infamous advertiser o Mary Kay Ash ? cosmetic sales (incentivized sales with pink cadillacs) o Dale Carnegie ? Author ? How to Win Friends and Influence People o Joe Girard ? sold 18 cars in a single workday ? one of the greatest car salesmen ever o Erica Feidner ? sold more than $40 million in Steinways pianos o Ron Popeil ? Founder of Ronco, consumer appliances, Mr. Microphone o Larry Ellison ? database co. founder o Zig Ziglar ? sales training, motivation o Napoleon Barragan ? 1800 Mattress TOPICS TO INCLUDE: Personal Characteristics (Personality) Morals/Ethics Ambitions/Goals Passion Think about the ?golden rule? Evidence of research on historically successful salespeople (hint: should be one from the list above or someone like them)*** Tell me ? do you think you have what it takes?*** Describe for me how your image of a great sales person differs from the stereo type (think Used Car Salesman!)
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