WK Five

Review the readings and lectures for this week.Create the first part of the advertising portion of the Marketing Communications Plan using the business and information presented in the case study. Meet the following requirements: References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable for academic writing.   A detailed explanation of how to cite a source using APA can be found here ().   Download an example