world’s largest car sharing and car club service
Take a look at this video of the world’s largest car sharing and car club service. It is an alternative to traditional car rental and car ownership. After you have watched the video, answer the four critical thinking questions:
Who is Zipcar’s target market? How might Zipcar’s market be further segmented?
Describe how Zipcar might create a marketing mix for colleges and universities.
Just as Zipcar must market to UHN, UHN in turn must market the Zipcar concept to its customers-students and faculty. Describe how studying consumer behavior could help select a strategy for UHN’s marketing effort.
What steps can Zipcar take to manage its relationship with UHN?
Click the link to watch the video: Zipcar
Click the link to access a transcript of the video: Zipcar
For more information about this company visit their website at www.zipcar.com