Yuban coffee
Project description
this is a Marketing Plan. you should do with these two parts.
1. Company Analysis:
a. What are the company’s overall objectives?
b. What S.W.O.T. issues have you discovered by analyzing the company
resources, customers, competitors, and external environment?
2. Marketing Information Requirements
a. What marketing research have you completed?
b. If you had the time and money, what additional marketing research would you
do?
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