Zipcar: Technology Fuels its Business – In-class Activity

Zipcar: Technology Fuels its Business – In-class Activity

Watch the video entitled: Zipcar: Technology Fuels its Business. When you need a car you want one. When you don’t need a car you don’t want to bothered with the expense. Watch the video about Zipcar – a company that uses information technology in support of ride sharing. This is not you old ride sharing concept! You have to watch this!

Click on the link below to access the video:Zipcar: Using Technology to Manage Information

Click the link to access a transcript of the video: Zipcar: Using Technology to Manage Information

After you have watched the video, answer the following four critical thinking questions:

Through member surveys and social media postings, Zipcar collects information about members and their liefestyles in order to design the best system for a community. Write 10 questions hat you think might elicit useful information for Zipcar about students at Sinclair Community College.
What kind of data would Zipcar’s operational support systems likely collect? What kind of information might they provide?
The ZipcariPhone app already takes care of several tasks. If you were a Zipcar member, what new task would you add to the app?
Do you think Sinclair’s campus would be a good candidate for the Zipcar system? Why or why not?