2. market:
? is that the retail store or?
? who are the competitors?
? how fast it growth?
? who is the biggest competitor?
? how is the marketshare?
3. financial analysis: all rations
4. valuation of the company
? predict in the future for 3 years from 2013
? WACC
? cost of debt, interest rate
? value of the operation
? value of the equity
? stock price
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