Albion Theme Park
Assignment Task
Introduction
This should be a brief introduction which sets the scene and purpose of the report.
Part 1: External Analysis
? Analysis of the Macro Environment
In this section, select and analyse two factors in the macro environment (external to the UK theme parks industry) that might significantly influence the future development of Albion Theme Parks.
? Industry Analysis
In this section, assess how the competitive forces in the UK theme parks industry impact on Albion Theme Parks.
Part 2: Internal Analysis
? Marketing Issues
? Human Resource Issues (including organisation culture and structure)
? Operations Issues
? Financial Issues
In each of the sections in Part 2 analyse the current issues and identify potential solutions.
Part 3: Conclusions and Proposals
? Proposed Strategy
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