Analytics and BI strategy for a specific business model

Research and discuss the following for (E-commerce): 1) What data should be collected and analyzed, 2) what reports, dashboards, and/or interactive visualization should be produced, 3) common analytics and BI techniques, tools and/or software, 4) applications and benefits (provide at least two real-world business examples), and 5) challenges/limitations, as well as references.

Grading will consider quality of information, examples, analysis, discussion, writing and formatting.
– Statements should be backed up with data and evidence.
– Answers should be comprehensive, well-developed, analytical, and resulting from research and critical thinking.

Format and Submission:
– Use tables, figures, screenshots if they help illustrate your points, but make sure to cite under each if it is copied from the Internet.
– Provide proper citations and references for your sources.

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