Bradelis New York Bra

Bradelis New York Bra

 

 

Paper instructions:
You are planning to acquire or start up a company utilizing the principals of Integrated Marketing.

For this project, you will need to:

• Give a brief description of your business, including:
o Product or service to be promoted
o Your target customer

(I choose Bradelies New York bras to be promoted, and my target customer are California customers and some new customers in China)

• Describe in detail one Customer Acquisition campaign, including:
o Which Acquisition medium you are using
o Promotional expense
o Gross Demand, orders and customers
o Average order size
o Performance metrics for the campaign
o Acquisition P&L
o Variable and Fully Loaded breakeven
o Contribution per new customer
o Whether your company will recoup the advertising cost within the first year after the acquisition
o Compute the First and Second Year value of customers acquired through this campaign
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