Business

Question and Requirement:
The individual coursework consists of a business report (2,000 words) where students should apply the theoretical frameworks of strategic

management to a real business organization, analyze the strategic issues that such business faces within a specific organizational and industry

contexts, critically evaluate the different strategic options available to the organization, and recommend realistic solutions with regard to

the strategic course of action that the given organization should pursue in order to attain a sustainable competitive advantage.

Must write like this structure and read following Requirements carefully

Following are the points which we discussed – and added information- with regards to assignment:
• Word count is 2000 words, there is no provision of +/- 10%
• The cover page and bibliography is not included in the word count
• Assignment Structure
o Introduction
 Tells the reader what’s to come – sets out the structure of the report
 Introduce the company briefly
 Explains you’re going to say, how you intend to go about it and to what end
 Signposting
o Main Body
 Apply the theoretical frameworks of strategic management to a real business organization
 You can use one or more than one “Strategy” concepts (covered in your lectures) to explain your selected case (any company)
 Analyse the strategic issues that such business faces within a specific organizational and industry contexts
 Critically evaluate the different strategic options available to the organization
o Conclusion and Recommendations
 Conclude your argument/analysis
 Recommend realistic solutions with regard to the strategic course of action that the given organization should pursue in order to attain

READ ALSO :   Format report

a sustainable competitive advantage
• Assignment Writing
o Your essay should be the result of an investigation
o Presents and analyses all relevant information
o It is preferable to use headings and subheadings – usually numbered
o You can use tables, graphs and charts etc. Should include appendixes
o Referencing should be in Harvard referencing style, at least 15 references.
o Check all quotations are referenced
o Check all paraphrasing is referenced
o Check in-text referencing
• Sources of Information (refer to your reading lists):
o Academic journals
o Business magazines
o Online resources (credible)
o Class lectures and recommended readings

Key points!!!!!

1 Business Reports
2 Choose a specific industry and organization. (For example: supermarket industry & Sainsbury’s, bank industry and TSB bank or Energy

industry and British Petroleum etc. .)
3 Apply the theoretical frameworks of strategic management. The theory should be learned in lecture. (DESCRIPTION OF THE LECTURES’ CONTENT

could be find in module handbook)

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