Business extended marketing mix
Prepare an individual business-style report which evaluates how your organisation* can meet and exceed customer service expectations through their use of the extended marketing mix. So, you should focus your report on two connected areas of discussion:
1. Discuss the relevant literature on customer service theory (i.e. the concepts, models and theories from the final 2 lectures in this module) (60%)
2. Evaluate your organisation’s* extended marketing mix to support the above discussion.