http://portal.bluemountains.edu.au/BMIHMS/BMAcademic/cals/default.aspx
The assessment for BUS203 is made up of two parts. Namely:
1. Research Essay – Week 6
2. Reflective Journal – Week 8
3. Final Exam – Weeks 11/12
See CALS for additional support on assessment formatting.
Research Essay (30 % 1500 words)
Conduct secondary research and write an essay to discuss one of the following topics:
1. Briefly outline the process for setting up a business in Australia. Critically analyse the factors that an
entrepreneur might consider in choosing a particular business strcuture. In your answer you should consider whether the
hospitality and tourism industry has any unqiue factors that need to be taken into account.
OR
2. Corporate Governance refers to the system by which corporations are directed and controlled. The governance
structure specifies the distribution of rights and responsibilities among different participants in the corporation (such
as board of directors, managers and etc) and specifies the rules and procedures for making decisions in corporate
affairs. Furthermore it is a mechanism for monitoring the actions, policies and decisions of corporation.
Critically analyse the HIH case in Australia, where insurance company HIH failed to uphold corporate governance
principles, and compare and contrast this with one example of your own choosing. In your answer you should consider how
effective corporate governance principles are in achieving there objectives.
Students are required to provide secondary support and critical analysis in their discussion.
This is due on Thursday week 6 at 5pm.
To be submitted by electronic submission via turnitin.com
Submission guidelines
• Typed in format specified (refer to CALS) and to be handed in to your lecturer at the start of your tutorials of
the due week
• To be submitted in electronic form as a word-processed file to www.turnitin.com
• A school assessment cover sheet plus the marking guide to be bound with your paper.
• Complete and attach a plagiarism form.
Assessment Criteria – Individual Essay (30% of total grade)
Criteria:
The outcome shows: Fail
Unsatisfactory performance Pass
Just satisfactory performance Credit
Good quality
showing more
than satisfactory performance
Distinction
Superior quality demonstrating independent thinking High Distinction
Outstanding quality showing creativity
and originality
Ability to identify and apply key concepts
(40%) Key concepts are not identified and applied in discussion. Key concepts are somewhat identified and applied
in discussion.
Key concepts are satisfactory identified and applied in discussion. Key concepts are well identified and
applied in discussion.
Key concepts are strongly identified and applied in discussion.
Sound theoretical base /research to support strategies
(40%) Lacks theoretical support/evidence in discussion.
Poorly supported with limited theories in discussion. Satisfactory supported with theories in discussion.
Well supported with theories in discussion. Strongly supported with theories in discussion.
Critical analysis
(20%) Lacks critical analysis in discussion. Limited critical analysis in discussion. Critical analysis is
satisfactory in discussion. Good critical thinking demonstrated in discussion. Strong critical thinking
demonstrated in discussion.
Mark range out of 100 0- 49.5 50 – 64 65 -74 75-84 85+
Assessment Criteria – Presentation (part of portfolio 20% of total mark)
Presentation
Including Content and range & organization of material
33% Lacks capacity to create a presentation using the application.
Minimal visual material. Inadequate PowerPoint presentation skills.
Presentation lacks visual elements, appeal and fails to compliment the verbal presentation. Mistakes in layout,
colour, spelling and not in keeping with presentation – Contains some points only Adequate presentation providing
medium visual tools and organised in an appropriate way to compliment the verbal presentation.
Adequate and in keeping with presentation in terms of layout, colour, spelling. Contains Most points. Good Preparation
& presentation applying a variety of visual elements and organised in an appropriate way to compliment the verbal
presentation, Presentation worked without error. Contains all points – Slides, transitions, animations, notes, and media
(audio/visual/image) Excellent presentation applying a variety of visual tools and organised in an appropriate way to
compliment the verbal presentation
Presentation (oral):
Clarity, volume, nicely presented,
33% Material is difficult to understand due to poor structure and/or pace and audibility.
English pronunciation not clear Shows some attempt to structure material for presentation. Pace and audibility are
satisfactory most of the time.
English pronunciation difficult to follow. Clearly structured and addressed to the audience. Pace and audibility is
satisfactory.
English pronunciation adequate or easy to follow Well-structured presentation. Audible and pace appropriate to
audience.
English pronunciation easy to follow Imaginative presentation of material resulting in excellent clarity of message
and information.
Excellent verbal skills
Contact with audience: Eye, body language, inclusive gestures
33% Little or no confidence, interest or enthusiasm
Poor eye contact, body language & clarity of speech.
Limited evidence of interest in and engagement with the topic. Adequate eye contact, body language & clarity of
speech.
Demonstrates interest in topic and engagement with class. Mostly confident and fluent flow of ideas; clear
overview, pleasant, acceptable but routine. Demonstrates interest in topic and engagement with class. Excellent
method involving matching verbal and non-verbal style; good projection with inflection. Confident, vital and honest style
gives audience a powerful sense of presenters’ convictions; natural language amuses, provokes, delights
Criterion & Weighting Fail (0-49%)
Unsatisfactory performance Pass (50-64%)
Just Satisfactory performance Credit (65-74%)
Good quality showing more than satisfactory performance Distinction (75-84%)
Superior quality demonstrating independent thinking High Distinction (85-100%) Outstanding quality showing creativity
and originality
Total /100% /100%
Assessment Criteria – Reflective Journal (part of portfolio 50% of total mark)
Insights
/20% Rarely or never keeps track of feelings or experiences. Resistant to change or experience of personal reflection
Keeps track of feelings or experiences without any personal resonance. Just ‘doing the assessment. Generally keeps
track of feelings or experiences but limited self-analysis. Positive experience but insights are simplistic and more
emotive Generally keeps track of thoughts and feelings and includes come reflection and analysis. Positive insights into
situations and personal change/growth implied Comprehensive recording of thoughts, feelings and experiences combined
with detailed analysis & reflection. Definite insights into issues, awareness of complexity of situations and links with
personal growth/development.
Apply relevant theory
/20% Inaccurate or inappropriate choice of theory Selection of theory is appropriate but some aspects have been
missed or misconstrued Most key theories are included in the work in an appropriate straight forward manner
Insightful and appropriate selection of theory in key areas Assignment demonstrates integration and innovation in the
selection and handling of theory
Imagination/ Creativity
/20% Lacks imagination. Does not exercise creative skills. Shows some imagination. Aware of some creative
techniques and uses them. Uses imagination and a range of creative techniques. Uses imagination to go beyond
boundaries and applies creative techniques with skills. Uses imagination and explores a variety of perspectives.
Employs appropriate creative techniques
Clarity of communication
/20% Meaning unclear and/or grammar and/or spelling and referencing contain frequent errors. Meaning apparent, but
language not always fluent. Grammar and/or spelling and referencing contain errors. Language mainly fluent. Grammar,
spelling and referencing mainly accurate. Language fluent. Grammar, spelling and referencing accurate. Fluent
writing style appropriate to document. Grammar and spelling accurate.
Depth of Research
/20% Incomplete research and links to any readings.
Order is confusing; ideas and details not shaped. Beginning and end of sections undefined. Hard to follow the flow of
ideas Limited research and documented links to any readings.
Order mostly makes sense.
Not all details correct Good research and documented links to the material read.
Order makes sense. Obvious beginning, middle and end. Most details correct. Excellent research into the issues with
clear links to class and related readings.
Clear direction.
Details correct and build to main points. Research of outstanding quality, clear links to a wide range of
theoretical ideas.
Exemplary consistency, flow and effectiveness of presentation of Report.
Total /100%
Criterion & Weighting Fail (0-49%)
Unsatisfactory performance Pass (50-64%)
Just Satisfactory performance Credit (65-74%)
Good quality showing more than satisfactory performance Distinction (75-84%)
Superior quality demonstrating independent thinking High Distinction (85-100%) Outstanding quality showing creativity
and originality
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