business plan

In this assignment students will apply theory and evidence covered in the module and develop one venture idea. Students should describe their idea similar to a short version of a business plan directed at a potential investor. This includes making a case for the viability of the venture idea, spelling out the business model (i.e. logic of value creation and capture), customers, markets, financing and other resources, sustainability of the idea over the longer term (covering at least the first 3 years of trading) etc. Students are free in their choice of idea, i.e. these could take the form of business ventures, social ventures or business-cases for innovations to be introduced in the private, public or third sector. Consequently the potential investors at which the venture idea is targeted can take the form of venture capitalist, banks, government funds, impact investors or philanthropists to name a few. It is important that students spell out the target investor at the beginning of their essay. Students may also wish to build on their insights generated in assignment 1.
Details of the assignment including which areas are expected to be explored to ensure that the venture idea is described in sufficient depth as well as detailed evaluation criteria can be found in Appendix 2a and 3. The assignment tests especially knowledge obtained in weeks 5 through 9. A successful assignment contains evidence of application of theory and evidence discussed in class. Students might also find it useful to refer to the ‘Module feedback’ folder on the BSM980 blackboard site which summarizes the reasons for high and low grades.
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