Assignment: Global Trade Strategy for a Selected Company
Guideline word count: 1000-1500 (excluding references and appendices (but there is no penalty for exceeding this word count)
Using one company or industry with which you are familiar, propose objectives and strategies to improve global trade distribution activities, along with marketing mix for one product or service. Place some emphasis on two or three module topics and ensure that your work brings out the fact that this is a globally trading company or industry.
Background
You have selected and started work collecting information about one company that is involved in global trade distribution.
This assignment is an individual piece of work covering the topics covered so far in the course and building on your material collected to date.
Expectations:
This module is about global trade distribution. Credit will be given for drawing out issues covered in the module lectures illustrated by your company. You should include a number of references to relevant books, journals, or other sources set out using a name-date (some people call that Harvard) style of referencing and citing. The assignment should demonstrate some of your critical and analytical thinking, along with application of academic material to your practical cases. Keep in mind that this essay, along with your examination, is used to assess your achievement of the module intended learning outcomes and Level Descriptors for your level of work, which is Level 5.
Start by setting out briefly, your choice of company. Then continue with critical and analytical discussion of the topics discussed in this module as applied to the company, along with suggested objectives and strategies (with reasons).
NOTE: The deadline for handing in the FINAL submission is 24th April 2016. You should also hand in a PRELIMINARY version of your assignment by 8th April 2016. That preliminary version will be used to give you feedback, following which you may submit your FINAL version either in its original form, or amended if you wish. Seminar sessions will be used for short one-to-one feedback sessions. The PRELIMINARY version is for formative assessment, and the FINAL version is for summative assessment.
Topics that could be chosen:
Session / Week Commencing Lecture Topic
Coverage Seminar Tasks
1 01 Feb 2016
Introduction:
The session providesan overview of the module along with a discussion of assessments and marking criteria. Select company or companies to use for case study.
Issue Individual Assignment
2 08 Feb 2016
The nature of global tradeand the global economy
The session explores: Major Sectors of economic activity, global trade, absolute and comparative advantage, and, restrictions on trade Come to the seminar prepared to give a brief profile of your company(ies)
3 15 Feb 2016
Markets and Marketing
The session explores: The evolution of marketing mix, channels, positioning, and buying decisions. Differences because of trading globally. Marketing Mix discussions
4 22 Feb 2016
Global Trade Strategic Issues
What is strategy? Some strategic planning tools. Strategy and global trade. Give examples of marketing by your company, including differences in different countries.
5 29 Feb 2016
Operational Issues of Global Trade
Order and service fulfilment; functional view of companies; operational goals; operations; global trade operations. What are the key strategic issues for your company?
6 07 Mar 2016 Trade Distribution Processes; Transport
Channels for supplying customers: direct; broker; consolidator; distributor; retailer; licensee; franchise. Methods of transportation. Examples of key operational issues for your company.
7 14 Mar 2016 The Assignment
Introduction, references and citation, module learning outcomes, applicability, transferable skills. The approach to your assignment. Example. Trade distribution processes, and transportation, used by your company.
21 Mar 2016
28 Mar 2016 *** EASTER BREAK *** *** EASTER BREAK ***
8 04 Apr 2016 Documentation and Risks
Competition rules; contract; kinds of risk; hedging; insurance; documents.
(Submit Individual Formative Assignment) What are some of the greatest risks to your company and how are they handled?
9 11 Apr 2016 International Trade Finance
Forms of business; raising cash; costs; international payments; key costs concepts Individual draft assignment feedback sessions
10 18 Apr 2016 Global Trade and ICT
ICT fundamentals; ICT generations; ICT in global trade.
(Submit Individual Summative Assignment) Individual draft assignment feedback sessions
11 25 Apr 2016 Revision Discussion Topics (1)
Sample exam questions from previous papers. Approaches to answering sample exam questions
12 02 May 2016
2nd May is a
Bank Holiday Revision Discussion Topics (2)
Sample exam questions from previous papers. Approaches to answering sample exam questions
TAKE ADVANTAGE OF OUR PROMOTIONAL DISCOUNT DISPLAYED ON THE WEBSITE AND GET A DISCOUNT FOR YOUR PAPER NOW!