Communication Theory
System Wide Assessment Brief
The assessment will be based on research Essay
Research Essay:
Write an essay researching the salient features of Theories of Persuasion
( attached file) , analyze and apply it to a given media situation.
Some of the examples could be:
o Uses and Gratifications Theory
o Agenda-Setting and gatekeeping
o Cultivation Theory (Media effects)
o Elaboration Likelihood Model
Your research paper should demonstrate you can:
o Explain the theory
o Apply the theory to a given media situation
o Collect evidence through study of films/ video/ Radio/
print / Advertising/PR/ Internet/Animation / Interviews
o Analyze the evidence collected to support your arguments
o Summarize the key findings to give your conclusion
Your paper must include the following sections:
o Cover page
o Honesty statement
o Introduction
o Explain the theory
o Research question
o Evidence gathered through the study of messages disseminated on various mass media outlets.
o Analysis of the evidence gathered (This analysis must be based on the theory)
o After analyzing the evidence gathered, based on the analysis you did, explain how you would handle a similar situation. Is there something you would do differently? Your explanation must be based on the theory.
o Conclusion
o References (APA list of books, journals, websites used in the paper)
o Appendix (Graphs, pictures, videos, film, print material, transcripts used as evidence)
Length 1000 -15000 words (excluding cover note, honesty statement, bibliography and appendix)
Submission requirements:
The front cover must include the title of the research paper, the date, the course code and course name as well as your student number.
Go to BBLearn to submit your paper in a .pdf format and use your name as the file name.
Set the paper justified, in 12 point Times Roman. Use 3 cm margins on the sides and 2 cm margins on the top and bottom. Set all the headings in bold.
Following are the headings you should include in your paper:
o Introduction
o Theory selected
o Research Question(s)
o Evidence Gathered
o Analysis of this information gathered
o How It Could Be Done Differently
o Conclusion
o References (APA style list of books, journals, websites used in the paper)
o Appendix (Graphs, pictures, videos, film, print material, transcripts used as evidence)
Place the page numbers on the top right corner of each page.
Insert footer and include your student ID and the title of the paper.
Plagiarism – Submit your report to SafeAssignand attach the .pdf report to the end of your paper.
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