Develop a case study of a firms experience implementing sustainability
Aims
• Undertaking an analysis of a firm strategically implementing
sustainability.
• Understand the phases a firm may pass through in pursuit of
sustainability.
• Demonstrate the business case for implementing sustainability by
identifying if and how value is created and the role stakeholders p[la in
the process.
You are required to write a case study profiling and analyzing a single firm
who has a dedicated strategy to implement sustainability. In particular you
should describe, analyze and evaluate the value that is created (or not) as a
result of the strategy. You should consider the firms shared-value approach
from a stakeholder perspective.
Data sources
The report can be carried out using secondary data (publically available
information). You may carry out primary data in the form of interview/s but this
is not expected.
See for instance; (on Wattle)
• Porter, M. E. and M.R. Kramer (2011). Creating Shared Value: How to
reinvent capitalism – and unleash a wave of innovation and growth.
Harvard Business Review. January- February.
• Dunphy, D., Griffiths, A. and S. Benn (2007) Organizational change for
corporate sustainability: A guide for leaders of change and change agents
of the future (2nd Edition). Routledge [extract]
Presentation
Your case study should include;
• A description of your chosen firm / organization – this may include a
history of the firm and how this has evolved through various phases
(see Dunphy et al 2007 above)
• A detailed description of each phase and the nature of changes in the
firm as it moves through various stages.
• Identify sources of value that have been created? Who benefits from
this value? Is any value created or captured at the expense of any
stakeholders
• Take a stand, critically evaluate the firm and its strategy– defend your
position, and make recommendations – these can be lessons learnt
that would help other firms, or maybe recommendations to the firm on
how to improve their strategy.
Some things to consider in your analysis (there may be other issues relevant
to your analysis)
1. Who are the important stakeholders? What forces have influenced the
firms stakeholder relationships?
2. What events, forces, actions or actors (people or other organization)
influenced the firms start to implementing sustainability?
3. What was the firms starting point? Social, environmental or economic?
4. Define what is meant by value? What is meant by shared value? Can
value be considered from an economic, environmental and social
perspective?
5. What process has the firm used for developing and capturing value?
6. What capabilities does the firm posses or has developed in order to
create value? Implement sustainability?
7. What are the drivers of sustainability in the firm? What are the barriers
that have influenced the firm’s path to sustainability?
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