Assignment 2 (Report) based on a Case Study – 50% weighting [LOs assessed: 1,2,3,4]
Case Study: Tata Nano: International Market selection with the world’s cheapest car.
This report aims to assess all learning outcomes for this module.
You can conduct additional research which will be useful for you to gain greater understanding. However, base your analysis and recommendations on the information given in the case.
Use the international marketing concepts, models, and theories. Make your deliberations, support the points you make with facts and arguments. Conduct research and support your arguments with information from academic or other reliable sources. As you uncover the problems the new market/s pose to marketing of Tata Nano, solve these problems supporting your arguments/decisions/suggestions with facts and logical inferences. In case of certain information not being present in the case you can make assumptions.
Analyse the Tata Nano Case Study and address the following:
Analyse the chances of success of Tata Nano on new overseas markets (consider environmental factors, competitors, logistics, potential customer market etc)
Which overseas markets would you recommend Tata to prioritise after India and focus on developing?
Choose any country, develop and recommend future IMS (International Marketing Strategy) for Tata Nano to be successful on this overseas market.
Consider all elements of the international marketing mix as a part of suggested IMS for Tata Nano on the new market.
What degree of adaptation, standardisation on the new market would you recommend given the facts and results of your analysis?
(LOs assessed:
LO1. Critically evaluate concepts, theories and models of marketing in the international situation.
LO2. Monitor and critically evaluate developments in the international business environment and apply these to the international marketing situation.
LO3. Develop ideas for a company’s future international marketing strategy
LO4. Search for, select and use effectively relevant data and information.)
http://www.essaywriters.net/sys/orders/view/1648707/instructions.download/2264712/
TAKE ADVANTAGE OF OUR PROMOTIONAL DISCOUNT DISPLAYED ON THE WEBSITE AND GET A DISCOUNT FOR YOUR PAPER NOW!