Consumer Appeals

Detail two examples of what health insurance companies decided to do to help with marketing appeal and positioning to consumers regarding choices and selection of a health care plan? Support your discussion with two examples from real life. Utilize a minimum of two scholarly and/or peer-reviewed sources that were published within the last five years, to support the ideas you express in your posting.

Required Text
Kongstvedt, P.R. (2007). Essentials of managed health care (5th ed.). MA: Jones and Bartlett Publishers