Consumer Behavior

Please answer 3 questions. Please note the layout of your answers should be in paragraph style.

1. How do advertisers try to use group influence? Can you find any specific examples and describe the relevant theory of group behavior and influence?

2. “Consumer behavior is irrational, organizational buying is rational”. Discuss.

3. Should marketers use techniques to encourage impulse buying? Why/why not? Is it acceptable in some circumstances and not in others? Is there really such a thing as impulse buying anyway?

4. Does marketing contribute to consumer misbehavior?
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