tim hortons Cafe
should cover all points in the file attchaded .
Title page
Include the company name, logo and title of the report
Table of contents
The Table of Contents must indicate the headings in the project as well as the page numbers. The Table of Contents must also be on a separate page.
1 Introduction to the Study
In this section provide the organization of the report (logistics).
1.1 Background and History of the company
In this section you provide a brief background of the company.
1.2 Industry Analysis
In this section review the industry that the company competes in as a whole and where the company fits into this industry. Include an Industry Life Cycle with analysis.
1.3 Market Analysis
In this section review the market efforts of the company and where they fit in their market. This should include market share and positioning. Include the Customer Segmentation evaluation with analysis.
2 Mission of the company
The company’s direction and reason for being in business. Be sure to reference your work.
2.1 Mission Statement
2.2 Vision of the company
2.3 Values of the company
2.4 Goals of the company
Write a brief conclusion of the company and determine which general strategy they should be using, based on your findings.
3 External analysis of the company
3.1 Porter’s five forces model
Do a competitive analysis of the company and discuss the Porter’s Five Forces Model for the company. Identify which of the Forces are strongest.
3.1.1 Risk of entry by potential competitors
Briefly explain this section and look at the issues that are important under this heading. Refer to the prescribed book and the slides. Then apply whichever is relevant to the company and explain it in this section.
3.1.2 Rivalry among established companies
Briefly explain this section and look at the issues that are important under this heading. Refer to the prescribed book and the slides. Then apply whichever is relevant to the company and explain it in this section.
3.1.3 The bargaining power of buyers
Briefly explain this section and look at the issues that are important under this heading. Refer to the prescribed book and the slides. Then apply whichever is relevant to the company and explain it in this section.
3.1.4 The bargaining power of suppliers
Briefly explain this section and look at the issues that are important under this heading. Refer to the prescribed book and the slides. Then apply whichever is relevant to the company and explain it in this section.
3.1.5 Substitute products
Briefly explain this section and look at the issues that are important under this heading. Refer to the prescribed book and the slides. Then apply whichever is relevant to the company and explain it in this section.
3.2 External threats to the company
In this section, you discuss the possible threats that the company may face. These threats may be present or in the future. Briefly explain the environment in which the threats are (for example, political, economic, technological, international, social, etc.).
3.3 External opportunities for the company
In this section, you discuss the possible opportunities for the company. These opportunities may be present or in the future. Briefly explain the environment in which the opportunities are (for example, political, economic, technological, international, social, etc.)
4 Internal Analysis of the company
4.1 Resources and capabilities of the company
Discuss the resources of the company and the current and future capabilities.
4.2 Competencies of the company
Discuss the efficiencies and of the company.
4.3 Competitive advantages of the company
Identify the competitive advantage of the company and how they are adding and creating value for the customer.
4.4 Strengths of the company
Identify the strengths of the company.
4.5 Weaknesses of the company
Identify the weaknesses of the company. Be specific.
5 Nonpricing Competitive Strategies
Identify global nonpricing competitive strategies for your organization. Identify regional nonpricing competitive strategies for this organization based on its business model and segmentation of markets.
7 Global Strategy
Discuss the Global Strategy that the company is using and support it with a discussion. Discuss the importance of emerging markets for the company past-present-future.
8 Entry Strategy
8.5 Entry Strategy Used
Determine which entry Strategy was used when the company entered into the international markets they are now in. They may have used more than one, so be sure to clearly identify the product/service and the country entered.
8.5 Entry Strategy Recommendation
Determine which entry Strategy should be used when the company enters a market in the future. Be sure to clearly identify the product/service and the country to enter.
9 Conclusions
Conclude your report and make clear and specific recommendations. Provide a “way forward” and make suggestions from a management perspective. This should be a critical analysis.
References
Academic style references.
Appendices
This should include any support you wish to add to your report. This is a chance to add any detailed important information that was not covered in the report or information to complement your findings.
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