Consumer buying behaviour towards branded clothes in Singapore
Research questions
?
? How aware are the people of Singapore towards the branded clothes available in the market?
? What are the majors factors that influences the buying behaviour of consumer while purchasing branded clothes?
? What are the demographic factors that affect the buying behaviour of consumer?
? What is the different perception of buyers towards branded and non- branded clothes ?
Hypothesis
Following hypothesis will be used to achieved the objectives of this research
H0: There is no significant relationship between awareness of brand and buying behaviour of branded clothes.
H1: There is a significant relationship between awareness of brand and buying behaviour of branded clothes.
H0: Income level of consumer has no association with the buying behaviour of branded clothes
H2: Income leave of consumer has association with the buying behaviour of branded clothes.
H0: There is no significant relationship between references group and buying behaviour of branded clothes.
H3: There is a significant relationships between references group and buying behaviour of branded clothes
H0: There is no significant influence of price on the buying behaviour of branded clothes
H4: There is a significant influence of price on the buying behaviour of branded clothes
H0: There is no relationship between status and preference for branded clothes rather than non branded clothes
H5: There is a relationship between status and preference for branded clothes rather than non branded clothes
Question should be design on bases of the conceptual frame work
A) Reliability and validity test of the questionnaire ——— SPSS Cronach’s Alpha to generate value more than (0.76) reliability test and show the output of in the report. (Pilot testing)
b) B) Hypothesis testing —— ( P-value method)
Test each hypothesis using SPSS and accept or reject the null hypothesis should be explain form the output why the null hypothesis is accepted or rejected.
c) C) Analysis and interpretation of result using SPSS.
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