cross cultural management

cross cultural management

For this assignment, you will need to read the journal articles provided in the  Readings (Bird & Fang, 2009; Chevrier, 2009).: Bird, A. & Fang, T. (2009) ‘Editorial: cross cultural management in the age of globalization’, International Journal of Cross Cultural Management, 9 (2), pp.139–142, Sage Premier Database [Online]. DOI: 10.1177/1470595809335713 (Accessed: 23 December 2009).
http://dx.doi.org.ezproxy.liv.ac.uk/10.1177/1470595809335713

The editors of this special edition of the International Journal of Cross Cultural Management give a brief history of scholars’ inquiry into culture, highlighting important shifts in the academic understanding of and approach to multicultural management. They go on to explore the ways in which globalisation contributes to the continual evolution of cultures and consider future directions for the study of management practices in the era of globalisation.

Chevrier, S. (2009) ‘Is national culture still relevant to management in a global context? The case of Switzerland’, International Journal of Cross Cultural Management, 9 (2), pp.169–181, Sage Journals [Online]. DOI: 10.1177/1470595809335723 (Accessed: 23 December 2009).
http://dx.doi.org.ezproxy.liv.ac.uk/10.1177/1470595809335723
This is my student library access: username – oltlanas       password – oioilkvo

After you have read the articles, complete the following:

The journal articles this week consider, ‘what globalization means for cross cultural management with a special focus on the evolution of our understanding of national culture and cultural change’ (Bird & Fang, p.139).

Explain the concept of national political cultural, as used by Chevrier (2009). In addition, evaluate the usefulness of the concept in designing and selecting specific management practices for a specific location.
Havard Referencing.

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