Developing a mobile application Digital Marketing Consultant

Developing a mobile application Digital Marketing Consultant
In your role as Digital Marketing Consultant, you have been asked to develop an app in order
to investigate the processes involved in planning, design and production. The app should be
designed to deliver content that is of value to a relevant customer segment determined by
yourself.
PART A – Building the app
You are required to:
• design and build an app which delivers value through content marketing for a relevant
customer segment, for ONE of the following subject areas:
o Extreme sports, or
o Films
• submit screen shots of your app.
Number of screen shots: ten maximum
PART B – Presentation
Following the development of the app, you have been asked to produce a briefing paper,
which describes the procedure and activities involved in developing an app, as well as
considering the app as a marketing communications tool.
Produce a briefing paper that:
• describes how the content within the app delivers value for the customer segment
• outlines the procedures followed in order to build the app so that it would be accepted
by the mobile platform of your choice (ie, iOS, Android or Windows)
• recommends key metrics and techniques that can be used to measure the effectiveness
of the app.
Maximum word count: 1,000 (+/- 10%)