1. How can OSN use digital and social media to address the issue(s) of content
pirating?
2. How personalisation of customer digital and social media experiences could
improve OSN’s commercial and strategic objectives?
3. How businesses in the region could increase the adoption of digital payment and
online credit card payment and how could OSN increase online credit card sales?
4. How can OSN use voice recognition across its digital and social assets to increase
customer and organization value?
5. Is the Gulf region ready for omni-channel experiences and what should omnichannel look like for OSN?
6. Identify ways to ensure that subscription numbers will increase through targeted
digital campaigns. Which digital channels would they be more appropriate?
7. Identify innovative ways in digital marketing to communicate quickly and easily
the value and benefits of being a subscriber at OSN.
8. Identify ways to increase OSN visibility and brand engagement within UAE with a
view to increasing all types of subscriptions.
9. Identify problematic areas in the social media engagement for OSN and provide
recommendations
10. Conduct a comparative analysis with other entertainment networks (3 in total
including OSN) regarding:
Various types of Digital Marketing Promotional strategies do they use and
measure their effectiveness.13