E-Commerce & Marketing

. Evaluate strategies of promoting sales of different product types and
services and identify the interrelationship to broaden company strategies.
. Evaluate the extent to which the Internet aids modern working practices.
. Demonstrate a critical awareness of the scope of e-commerce and its
benefits in business and its practical and commercial limitations
Development of knowledge and understanding: detailed knowledge of major
theories and awareness of a range of context and frameworks.
Cognitive/intellectual skills: analyse and compare a range of information;
evaluation of techniques; reformat information towards a given purpose;
application of key elements of a problem and choose methods for their resolution
Key/Transferable skills: group working and interacting in a team; management of
information and develop appropriate research activities; effective communication;
resolution of problems
Practical skills: operate in situations of complexity and apply a wide range of
techniques

Assessment Task:

Task 1: Individual Report (25%) : designing and implementing an online business

You are to identify small but growing online retailer company based in the UK with
a profit of less than £2 million in 2013. As part of your first project , you have been
asked to write a report on the following :

Part A:

How can social media be used as a marketing tool to promote product
awareness ? You are required to identify the planning and implementation issues
the organisation would need to consider to maximize product awareness
Part B:

What are the promotional strategies that you would consider to ensure the
success of the organisation .

Some key aspects to consider are: Will customers benefit from the site? What will
they need? How can the business be organised to respond to the demands that
arise from an online presence? Does the organisation have the right resources,
including staff and skills to implement this?